Our approach is determined by our core beliefs relating to being human, health, fitness and wellbeing. Some of them you will find below.
Evolution
That humans have evolved over millions of years to be fit, lean, athletic and strong in an environment that is quite different to modern society.
Wisdom
That there is much to be learned by looking at what the ancient philosophies say about mental and physical wellbeing.
Challenge dogma
The dogma of Successive governments, the medical and health establishments over the last 50 years has led us into a society that promotes dependence on bad food and medical interventions that result in obesity, ill health and life restricting addictions.
Knowledge
As our understanding of how the human body works improves with modern science and technology, it is apparent how little we really know, and it is up to each individual to find out what works best for them.
Open-minded
An open mind and inquisitive attitude, combined with some radical thinking and modern technology, can help individuals come to their own conclusions about what is really achievable with their health, fitness and wellbeing, setting them up for a better life